Platinum OTHER MARKETS is awarded to Aekyung of Seoul for the Spark laundry detergent box. In the shape of a washing machine, this box speaks a universal language.
No need for further explanation to the consumer. He instantly understands the type of product and its use and furthermore he can see how much product is left in the box, making re-purchase easier. This package is multi-use as it can be filled again with a refill.
Best of the Category: Other markets
Brand: Spark
Entrant: Aekyung
Country: Korea
Website: http://www.aekyung.co.kr
Tuesday, July 28, 2009
Packaging Design Platinum Pentaward 2008
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