Thursday, January 28, 2010

The Design Ethos of Dieter Rams ,German Industrial Designer

German industrial designer, Dieter Rams has established himself as one of the most influential designers of the 20th century. His name has been strongly associated with the consumer products company Braun for which he had been working for over 40 years, and the Functionalist school of industrial design. Gestalten Books compiled Less and More a book which features images of hundreds of Rams’s products, his sketches and models while it elucidates his design philosophy. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do.
Dieter Rams’ ten principles to “good design”

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible